Written by Great Wall Motor
Great Wall Motor, known as GWM, is China’s biggest pickup maker and the company behind the Haval, Tank, Wey and Ora brands. This guide covers the current GWM lineup, from the Haval H6 to the Tank off-roaders, as well as the company’s history, ownership, overseas factories and biggest achievements.
Great Wall Motor at a Glance
Founded 1984 In Baoding, Hebei, China
Leadership Wei Jianjun Chairman; Mu Feng is CEO
Headquarters Baoding Hebei province, China
Listed HKEX: 2333 · SSE: 601633 Hong Kong since 2003, Shanghai since 2011
Sales 2025 1,323,672 vehicles A record, up 7.3%
Overseas sales 2025 506,066 vehicles More than half of sales in 2026
Great Wall Motor Model Lineup
GWM sells its cars under five brands, so the list below shows their core models in 2026. Many are sold abroad, especially in Australia, Russia, Thailand and Brazil. In addition, the flagship Tank 700 shown above and the new GWM H10 SUV sit at the top of the range.
Haval (3)
Compact SUV
Haval H6
Gas Hybrid Plug-in hybrid
Above all, the H6 is GWM’s best-selling car of all time, with about 4.5 million sold. The current third generation arrived in 2020, while a refreshed version launched in June 2026.
Small SUV
Haval Jolion
Gas Hybrid
The Jolion is a popular small SUV in export markets. In fact, in 2025 it was GWM’s best seller in Australia, with 19,413 sold.
Body-on-frame SUV
Haval H9
Gas Diesel Four-wheel drive
Meanwhile, the H9 is a rugged seven-seat SUV built for off-road use. It is also built in Russia and, since 2025, in Brazil.
Tank (1)
Large off-road SUV
Tank 500
Hybrid Four-wheel drive
Above all, the Tank 500 is a large, luxurious off-road SUV. Meanwhile, the smaller Tank 300 and the flagship Tank 700 complete the range.
GWM Pickup (1)
Pickup truck
GWM Poer (Cannon)
Gas Diesel Four-wheel drive
The Poer is GWM’s main pickup, and it is sold as the Cannon in Australia. It is also built in Brazil as the Poer P30.
Wey (2)
Large SUV
Wey Lanshan
Plug-in hybrid
The Lanshan, or Blue Mountain, is Wey’s large plug-in hybrid family SUV. In addition, Wey launched the new V8X in August 2026.
MPV
Wey Gaoshan
Plug-in hybrid
Similarly, the Gaoshan is a family of large plug-in hybrid MPVs. It is sold in some export markets as the Wey 80.
Ora (1)
Compact crossover
Ora 5
Electric Hybrid Gas
The Ora 5 relaunched the Ora brand in December 2025, and it is offered with several powertrains. As a result, Ora sales more than doubled in August 2026.
What Is Great Wall Motor?
Great Wall Motor grew out of a vehicle repair shop in Baoding, and the company was founded in 1984. In 1996 it launched the Deer pickup, and since 1998 it has been China’s best-selling pickup maker. Later, it listed in Hong Kong in 2003 and in Shanghai in 2011.
The Haval H6, launched in 2011, made GWM a major SUV maker, and Haval became a separate brand in 2013. After that, GWM added the premium Wey brand in 2017, Ora electric cars in 2018 and Tank off-roaders in 2021.
Today Great Wall Motor sells cars in more than 170 countries and regions, and it sold a record 1,323,672 vehicles in 2025. In addition, it builds cars in Russia, Thailand and Brazil, while overseas sales passed half of its total in 2026.
Great Wall Motor History
Great Wall Motor has grown from a pickup specialist into one of China’s biggest carmakers.
- 1984 First, Great Wall Motor is founded in Baoding.
- 1996 Then the Deer pickup is launched.
- 1998 GWM becomes China’s top pickup maker, a title it still holds.
- 2003 Next, GWM lists on the Hong Kong stock exchange.
- 2005 The Hover SUV is launched.
- 2011 The Haval H6 goes on sale, and GWM lists in Shanghai.
- 2012 Meanwhile, GWM finishes sixth in the Dakar Rally.
- 2013 Haval becomes a separate brand.
- 2017 The premium Wey brand is launched, and Ora follows in 2018.
- 2019 GWM opens its factory in Tula, Russia.
- 2021 Later, the Tank brand is launched, and the Rayong plant in Thailand opens.
- 2025 GWM opens its plant in Brazil and sells a record 1.32 million vehicles.
- 2026 Finally, cumulative sales pass 17 million.
Iconic GWM Models
These six vehicles shaped the story of Great Wall Motor, from its first pickup to the Tank off-roader.
1996
Great Wall Deer
Pickup First success
Above all, the Deer pickup made GWM’s name in China. As a result, the company has led the Chinese pickup market every year since 1998.
2005
Great Wall Hover
SUV Early export
The Hover was GWM’s first big SUV hit, and it was later renamed the Haval H3. In 2006 it also became one of the first Chinese SUVs exported to Italy.
2011
Haval H6 (first generation)
SUV Record seller
Later, the first H6 started a long run of success. In fact, the H6 was China’s best-selling SUV for 103 months in a row.
2017
Wey VV7
First Wey Premium SUV
Then the VV7 launched Wey, GWM’s premium brand, named after chairman Wei Jianjun. It was also shown at the Frankfurt motor show in 2017.
2020
Ora Good Cat
Electric Retro styling
Meanwhile, the Good Cat, sold abroad as the Ora 03 and Funky Cat, was Ora’s best-known electric car. However, it was dropped in the UK in 2026.
2020
Tank 300
Off-roader Founding Tank model
The Tank 300 first appeared as a Wey model in 2020. After that, its success led GWM to create the Tank brand in 2021, and a new version went on presale in 2026.
Who Owns Great Wall Motor?
Great Wall Motor is listed in Hong Kong and Shanghai, and it is controlled by chairman Wei Jianjun through Baoding Innovation Great Wall Asset Management. When AutoGathering has a page for a brand, its name below links to that page.
Controlling shareholder Wei Jianjun Through Baoding Innovation Great Wall
This page Great Wall Motor Co., Ltd. Baoding, China · HKEX: 2333 · SSE: 601633
Brand Haval SUVs, since 2013
Brand Tank Off-road SUVs, since 2021
Brand Wey Premium models, since 2017
Brand Ora Electric and hybrid cars, since 2018
Other businesses
GWM also runs several businesses beyond its car brands.
- GWM Pickup (Poer and Cannon pickups)
- Souo (motorcycles, since 2024)
- FTXT (hydrogen fuel-cell technology)
- Overseas plants in Russia, Thailand and Brazil
In addition, GWM has research centers in the United States, although it does not sell cars there.
Past ventures
- Europe (2021–2024) GWM opened a European headquarters in Munich in 2021, but it closed the office in 2024.
Great Wall Motor Accomplishments
The record of Great Wall Motor rests on pickups, best-selling SUVs and a fast-growing export business.
28 years
China’s top pickup maker
GWM has been China’s best-selling pickup maker every year since 1998.
4.5 million
Haval H6 sales
As a result, the H6 is one of the best-selling Chinese SUVs ever.
103 months
Top SUV in China
In fact, the H6 was China’s best-selling SUV for 103 months in a row.
1,323,672
Sales in 2025
This was a record, and 506,066 were sold overseas.
17 million
Cumulative sales
GWM passed 17 million vehicles sold in August 2026.
6th
Dakar Rally
In addition, GWM finished sixth in the Dakar Rally in 2012 and 2013.
52,809
Australia sales 2025
As a result, GWM was the best-selling Chinese brand in Australia.
170+
Countries
Finally, GWM sells its vehicles in more than 170 countries and regions.
Talk GWM With Other Owners
GWM owners have plenty to share, whether it is a Cannon pickup or a Tank 300. Soon, AutoGathering will connect this page to a GWM community space where owners and enthusiasts can compare models, share off-road tips and plan meetups.
- Haval SUVs
- Tank off-roaders
- Cannon and Poer pickups
- Wey and Ora
- Off-road trips
- Maintenance and servicing
- Buying used
- GWM clubs and events
Great Wall Motor FAQ
Who owns GWM?
Great Wall Motor is listed in Hong Kong and Shanghai, and it is controlled by chairman Wei Jianjun.
Is GWM sold in the United States?
No. GWM has research centers in the US, but it does not sell cars there.
What is the difference between GWM and Haval?
GWM is the parent company, while Haval is its SUV brand and its biggest seller.
What is Tank?
In short, Tank is GWM’s off-road SUV brand, launched in 2021 after the success of the Tank 300.
Where are GWM vehicles made?
Most are built in China. However, GWM also has full factories in Russia, Thailand and Brazil.
Is Ora still making cars?
Yes. Ora relaunched in December 2025 with the Ora 5, although the Ora 03 was dropped in the UK.
Does GWM make pickups?
Yes. GWM has been China’s top pickup maker since 1998, and its Poer is sold abroad as the Cannon.
Has GWM raced in the Dakar Rally?
Yes. GWM raced in the Dakar from 2010 to 2014, with sixth place as its best result.
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Photo credits
- Header image: iMoD Official, CC BY 3.0, cropped and resized.
- White third-generation Haval H6 SUV: Zotyefan, CC BY-SA 4.0, cropped and resized.
- Blue Haval Jolion compact SUV: User3204, CC BY-SA 4.0, cropped and resized.
- White Haval H9 body-on-frame SUV: User3204, CC BY-SA 4.0, cropped and resized.
- White Tank 500 large off-road SUV: Anonymousfox36, CC BY-SA 4.0, cropped and resized.
- Brown GWM Poer (Cannon) pickup on a…: Jengtingchen, CC BY-SA 4.0, cropped and resized.
- Wey Lanshan (Blue Mountain) plug-in hybrid SUV…: JustAnotherCarDesigner, CC BY-SA 4.0, cropped and resized.
- Wey Gaoshan plug-in hybrid MPV in Moscow: Retired electrician, CC0, cropped and resized.
- Ora 5 crossover in a showroom: JustAnotherCarDesigner, CC0, cropped and resized.
- White Great Wall Deer pickup: Navigator84, CC BY-SA 3.0, cropped and resized.
- Black Great Wall Hover (Haval H3) SUV: Navigator84, CC BY-SA 4.0, cropped and resized.
- First-generation Great Wall Haval H6 SUV in…: Navigator84, CC BY-SA 3.0, cropped and resized.
- Light green Tank 300 off-road SUV: Anonymousfox36, CC BY-SA 4.0, cropped and resized.
- Beige GWM Ora 03 (Good Cat) electric…: © M 93, CC BY-SA 3.0 de, cropped and resized.
- 2021 Wey VV7 premium SUV: User3204, CC BY-SA 4.0, cropped and resized.